Results measured in revenue, not reach.

The Challenge

LinkedIn and search were producing plenty of webinar sign-ups, but sales accepted fewer than one in ten. Marketing reported cost per lead; nobody tracked cost per qualified opportunity.

What We Did

• Rebuilt tracking so every lead carried its campaign into the CRM
• Introduced lead scoring and routed hot leads to sales within the hour
• Shifted LinkedIn budget from webinars to demo-intent offers
• Set up a weekly pipeline review between marketing and sales

The Result

• +S$2.1M qualified pipeline in nine months
• −36% cost per sales-qualified lead
• Marketing and sales reporting from one dashboard

The Challenge

Revenue depended on Meta ads and marketplace sales campaigns. Return on ad spend looked acceptable on paper but contribution margin was thin and very few customers bought twice.

What We Did

• Restructured Meta campaigns around three hero offers and margin targets
• Launched welcome, post-purchase and win-back email and WhatsApp flows
• Tested bundle pricing on product pages
• Built a contribution-margin dashboard by channel

The Result

• Blended ROAS from 1.9× to 3.6×
• +34% repeat orders within six months
• Lifecycle flows became a standing revenue line

The Challenge

Launch campaigns generated large lead volumes, but many enquiries waited hours or days for a reply and sales could not tell serious buyers from casual browsers.

What We Did

• Connected ad forms to WhatsApp Business with instant, personalised first replies
• Added qualification questions and lead scoring
• Built round-robin routing and response-time alerts for the sales team
• Optimised Google and Meta towards booked viewings instead of form fills

The Result

• −41% cost per qualified viewing
• First reply time under five minutes
• Sales time moved from chasing to closing

The Challenge

Traffic was healthy but many shoppers abandoned at the product page and checkout. The team debated changes for months without data to settle them.

What We Did

• Ran customer interviews and session analysis to find hesitation points
• Tested clearer sizing, delivery promises and payment options
• Shortened checkout and added reassurance near the pay button
• Rolled out winning variants and retired the rest

The Result

• +29% checkout conversion rate
• +18% average order value
• A testing roadmap the in-house team now runs

The Challenge

Almost all new enquiries came from paid search, so acquisition cost rose every quarter with competition. The website ranked for very few buyer-intent topics.

What We Did

• Mapped the questions HR and finance buyers search in Singapore
• Rebuilt service pages and published practical guides with local detail
• Fixed technical SEO issues and site speed
• Structured content to be cited in AI search answers

The Result

• +162% organic demo enquiries in eight months
• −22% paid spend needed for the same lead volume
• Lower blended CAC each quarter

The Challenge

The brand acquired subscribers efficiently but lost too many in the first three months, so growth required ever-higher ad budgets.

What We Did

• Analysed churn by cohort, product and delivery cadence
• Redesigned onboarding with brewing guides and flexible pausing
• Introduced a loyalty tier and timed win-back offers
• Moved key notifications to WhatsApp

The Result

• +38% 12-month customer lifetime value
• −19% monthly churn
• Payback period on new subscribers shortened